The Suburban Avenger wrote:
I was a little surprised they didn't look far and wide (or maybe they did and no one was biting) for a sponsor before deciding to have one member of the family write an annual check to another.
I'm surprised at the hand-wringing I see on the topic. Like, people thought there weren't going to be corporate naming rights? Howe Arena or New Olympia or whatever, fat chance in this era. Little Caesar's arena seemed like an easy guess. Nobody cared about Ford Field, I guess because the Ford family owns the team, or Ford is such an ingrained part of our community's history.
I'm more disappointed about the changes to the roof of the arena. The glowing red winged wheel looked cool, the big white roof with cartoon Caesar on it, less so.