by Tea Bag » Tue Jul 07, 2015 8:17 am
Howard Stern is off this week so SiriusXM is doing a career retrospective going back 40 years. I wasn't a Stern listener until the Drew and Mike Show shit the bed so much of his history is lost on me, such as his stint in Detroit in 1980. While I knew that Detroit was one of many stops of his career arc, I didn't know any details.
They dug up some old clips from his days at W4 and interspersed his recounting with commentary from people he worked with. Some takeaways:
-Stern was offered $28,000 for the morning drive gig, which was a huge step up from his $250/week radio job he in Hartford, CT. Stern was able to get the salary bumped to $30,000, which he considered a boatload of money, and after a few months of saving, was able to pay $8,000 cash for a brand new Chrysler K car, which he said was a piece of shit that almost killed his wife once when the brakes seized up.
-W4 management promised him the station would be located in the RenCen but when he arrived, he discovered the station was in an old funeral home in the 'hood surrounded by burned homes. "When you build an audience, that's when we'll build you a studio in the RenCen", they said. Stern realized then that he'd been sold a bill of goods by coming to Detroit.
-Doug Podell, the "Doc of Rock" and afternoon/evening shift DJ, hated Stern from day one because Stern made more money despite Podell being there longer. Howard thought Podell was threatened by him and said this is why he hated working in radio, the inference being that radio people could be shitty to work with because of egos.
-Detroit radio, especially morning radio, was extremely competitive and Stern was a new and unknown guy going up against two established juggernauts: Dick Purtan at CKLW and "JJ and Bruiser" at WRIF.
-About nine months into his tenure, the station abruptly flipped formats, and one night while Podell was on the air a moving truck pulled up and began unloading country albums. Podell, "being a two steps back kind of a guy" (I don't know what this mean exactly but it didn't sound like a compliment), had to be pulled away the microphone while the rock albums were replaced with country ones. There was no way W4 was going to allow anyone with the radio moniker "Doc of Rock" to work at a country station, so Podell was immediately out. Stern stuck around for two weeks (as "Hopalong Howie") before bailing for DC (listening to Stern announce a Merle Haggard song on "New Country W4" was worth the cost of satellite radio for the month, btw).
-It was after Detroit when Stern's career took off, and he reflected on whether he would've had success had been given the proper support and promotion. External commentary mused this would've been unlikely, given his background. One person quipped that Detroit is a backward town, and going to DC was the right move as staying in the Midwest would have been a mistake.
-Leaving Detroit was somewhat difficult, as he and his wife were beginning to get settled in and make friends.
It was a fascinating trip down memory lane, especially for anyone with an awareness of Detroit radio history.