Nation’s largest online mortgage lender creates “dream seating” section at Ford Field, increase presence in stadium
The new look 2013 Detroit Lions won’t be the only thing attracting attention inside Ford Field this Sunday when they play the Minnesota Vikings – fans will surely notice an entire new section of seating – the “Quicken Loans Dream Seats” – located above Section 100/141. The new premium seating section and several other branding elements are all part of a multi-year partnership between Quicken Loans and the Detroit Lions.
The Dream Seat section, the only of its kind in the National Football League, will feature 54 overstuffed black leather recliners embroidered with the Quicken Loans logo. The comfortable seats will also have large high definition LCD televisions mounted in front of them so the fans in the section can catch up on scores from other games or watch replays of the amazing action taking place inside Ford Field. An additional eight “premium” Dream Seats will be located in the first row above the player tunnel where the team enters and exits the field, offering amazing views of the action, and the opportunity to get very close to the Detroit Lions superstars.
The Dream Seats will be available to team members and business partners of the Quicken Loans family of companies for all Detroit Lions home games, as well as select events taking place at Ford Field.
Translation: We're doing fuck all to make sure our employees and clients don't have to mingle with the rest of you peasants.
“When you are betting big on Detroit, like we are doing, there is really nobody better to partner with in the city than the Detroit Lions,” said Jay Farner, President and Chief Marketing Officer of Quicken Loans.
The PR aide who had to write that sentence just lost some of their soul ... it'll never come back.
“But we didn’t just want to do something conventional, we wanted to create a strong lasting relationship, while also rewarding our hard working team members. We’ve certainly accomplished that with the Dream Seats, I’ve never seen anything like this – it’s like a suite, but with much better seats and your own TV.”
(Puts on old man scowl) Then why in the fuck not just stay home and watch the game? I have an overstuffed leather recliner and my own TV, too. And I can sit around Chez SA in my underpants to watch the game if I want to.
In addition to the Dream Seats, the sponsorship contains several other elements, including:
Official Lender – Quicken Loans will now serve as the Official Mortgage Lender of the Detroit Lions.
Tunnel Tarp Signage – The Lions will run onto the field each game under the Quicken Loans tunnel tarp.
Player Tunnel Graphics – Quicken Loans sister company Fathead, the leading brand of officially licensed sports, entertainment and custom wall decals, has created a custom graphic in the tunnel between the locker room and playing field to inspire the Lions as they rush the field.
In-stadium Signage – Quicken Loans will have multiple advertisements located throughout Ford Field.
Outdoor Signage – Quicken Loans will have the option to post a large outdoor banner on the side of the team’s parking structure, facing Interstate 375, greeting fans as they enter downtown Detroit.
Microphone and Interview Backdrop – Each time Detroit Lions Head Coach Jim Schwartz or a Lions player appears in front of the media post-game or at the team’s practice facility, they will do so with Quicken Loans logos on the backdrop and microphone.
North Club Lounge – Quicken Loans will sponsor the Club Lounge, which is accessible by all fans holding a suite or club level ticket. The lounge is a great place to gather or have a drink before or during the game.
And when a Lions player is sufficiently concussed and no longer useful on the field, the Quicken Loans Lions helmet car will remove his belongings from his house after it goes into foreclosure.
“This is a tremendous opportunity to work with a great Detroit-based company who is as dedicated to the city of Detroit as we are,” said Detroit Lions President Tom Lewand. “We are excited to be able to offer a premium experience to the Quicken Loans team, and look forward to working as partners for years to come.”
Fuck you, Tom Lewand. Fuck you sideways with the antenna from the Penobscot Building in your stupid fucking ass.
My hand to God, she's gonna be at Carnegie Hall. But you - I'll let you have her now at the old price, OK? Which is, which is anything you wanna give me. Anything at all.